Who We Are

PR consultancies can’t all employ and retain ‘the best’ all the time without passing the cost on to the client, so Biscuit PR takes a different approach and has developed a better way of working.

We are smart cookies with diverse talents, nationalities and disciplines.  Headed by Sabine Raabe, our Assorted Biscuits are known for their individual extraordinary talent in PR, Politics, Law and Finance.

We are discerning on behalf of the client and know how to deploy the right talent at the right time.  The aim is to provide affordable and relevant service with consistent results.

We are passionate about the work we do and more importantly we enjoy and choose to do it.

That is in our DNA and the way this cookie crumbles…

The Biscuit who started it all…


Sabine Raabe

A woman who tackles any challenge and turns it into an opportunity, she applies herself to any situation and turns it into the best positive outcome. After working in-house with a number of blue chip and high profile organisations, Sabine knows and understands the client perspective.  She has led successful public relations and reputation management campaigns with Tesco plc, Green Flag, British Aerospace, BA, Bupa, Norwich Union, Granada Digital, the DoH, Royal Pharmaceutical Society and Age Concern before setting up Biscuit PR in 2003 as the UK’s first virtual PR agency.

She has been privileged to work with clients on headline making campaigns around consumer rights, alternative energy, ethical finance, transport and environmental issues.  Whether at work or play she will throw herself completely behind anything that evokes her enthusiasm, empathy and tenacity or just needs a dose of her good old German efficiency.  Mix these points with endless energy and a quick mind trained in effective lateral thinking techniques – you get the Biscuit that is Sabine Raabe.