Right Message, Right People, Right Time
The foundation to a company’s reputation is to clearly define and articulate their business model. Corporate communications has emerged as the skill of perception management.
It is your business strategy properly understood by everyone – including you.
Strategic Communication Planning
Clearly the first step in any concerted communications effort. Understanding your brand, the messages and selecting the audiences, tools and channels of communication. We have a few tricks up our sleeve to distil key information from clients who can at times get too close to the wood to see the trees.
We have created and implemented public affairs strategies for organisations in regulated, newly established and controversial business sectors. This includes energy, alternative transport, financial services and new technology companies. It is all about creating a positive climate of opinion and favourable starting points at all levels from local to national and international Governments.
Corporate Social Responsibility
A company’s identity and reputation is tied up with the way it behaves and conducts itself in the world. We conceive corporate responsibility campaigns with meaning and impact to underpin and strengthen overall business strategy, corporate brand and reputation. This is any organisation’s great weakness with the growing importance in customer choices – so how you behave effects your bottom line.
Staff problems, product contamination, consumer misunderstandings, corporate fraud, compliance, personal reputation issues, we have had many years of experience in dealing sensitively and effectively with these kinds of crises throughout the world.
Financial PR & Investor Relations
This is where any business needs a detached pair of eyes to help position their business to the financial markets and within a compliance environment. Our skill is in being creative with innovative and unusual campaigns to create communities around you and make you a talking point. This includes peer-to-peer, crowd-funding and similar sharing economy campaigns to help access social impact finance.
Your company will be ‘discovered’ by people using search engines, blogs and news-feeds. Consumers are co-brand managers and what they say, think or write about will affect your reputation and brand value. There is always an underlying cause for someone attacking your reputation on-line and our in-house legal expertise means we can support decisive and swift action.
One misplaced comment can have damaging consequences. We give you the inside track on how to handle the media and stay on message, whether you want to limit damaging news or promote positive messages.