Meet Sabine Raabe

Whether gliding around London on her electric Vectrix or bowling over to the House of Lords at Westminster, simply walking into a room - Sabine Raabe is a woman with presence. Professional, stylish and confident she tackles any challenge and turns it into an opportunity. She simply applies herself to the situation and manages it so it has a positive outcome. It is this gift that took Sabine into Public Relations.

Having gained over sixteen years communications experience working in-house with a number of blue chip and high profile organisations. Then working as a client who hired PR companies, Sabine knows and understands the client perspective. This insight formed the basis of the Biscuit philosophy and service delivery. Since 1988 Sabine led successful public relations and reputation management campaigns with Tesco plc, Green Flag, British Aerospace, British Airways, Bupa, Norwich Union, Granada Digital, the DoH, Royal Pharmaceutical Society and Age Concern

As well as being a mother to three sons she is lucky to also love her career. It often gives her the platform to tackle the issues she is passionate about. Whether at work or play she will throw herself completely behind anything that evokes her enthusiasm, empathy and tenacity or just needs a dose of her good old German efficiency. Described by Dr Edward De Bono as the ultimate ‘Thinking Man’s Biscuit’ she can often be seen scribbling away on a notepad. When you have a brain that thinks as fast and laterally as hers you have to write ideas down as they come.

Mix all these points in with her astute business mind, sound emotional intelligence, wicked wit and spontaneous nature, you get the Biscuit to be reckoned with and that is Sabine Raabe.