Clearly one of the first steps in any concerted communications effort is understanding the messages, selecting the audiences and then the channels of communication.
We have created and implemented public affairs strategies for a wide range of organisations, including utilities, financial services companies, new technology, food companies, and developers. Biscuit specialises in developing a climate of opinion and favourable starting points with stakeholders and key influencers. This includes activity at all levels from local to national and international Governments.
Our services include preparation of articles; press briefings; confidential press briefings, press releases; picture captions and day-to-day liaison with all sections of the media. The team builds up a reservoir of trust and goodwill with clients’ key media contacts and outlets.
Not all clients need to commit to engaging a pr agency on an ongoing basis. Biscuit regularly provides individual project support, be this to launch a new product or service, manage a crisis or special announcement, litigation support for high profile legal cases, targeted consumer rights campaigns and other one-off initiatives.
Staff problems, product contamination, consumer misunderstandings, corporate fraud, personal reputation issues, we have had many years of experience in dealing sensitively and effectively with all these forms of crises throughout Europe.
An organisation needs to talk the same message to all of its stakeholders in order to transmit coherence, credibility and ethics. Good Corporate Communications builds key messages, combining the vision, mission and values that will ultimately improve staff motivation and overall company performance.
The foundation to a company's reputation among investors is to clearly define and articulate the business model. Corporate communications has emerged as the skill of perception management. The principal investor relations objective is to develop and implement a financial communication programme that effectively communicates a company's long-term strategic vision. It is the business strategy and if properly understood will create credibility for the future-value proposition of the organisation.
Take up of your press announcements by wires and websites creates online coverage which in turn will quickly get picked up by the search engines. Your company will be ‘discovered’ by people using search engines, blogs and news-feeds. As consumers are co-brand managers, playing a major role in shaping global brands, B2C and B2B companies need to work closely with their customers. What they say, think or write about will affect your reputation and brand building.
With 24-hour rolling news it is more important than ever for an organisation’s employees and management to be prepared - especially if the media exposure is linked to a crisis. One misplaced comment can have damaging knock-on consequences. We give you the inside track on how to handle the media and stay on message, whether you want to limit damaging news or promote positive messages.
Press conferences, seminars, conferences, exhibitions ….any event, any place and any time – we have a team with considerable experience who can make it happen successfully.