Crowdfunding PR Essentials

Crowdfunding has taken its place firmly as part of a start-ups fund-raising journey and to help promote and validate a new idea or product.  Entrepreneurs and investors can test the waters to get a feel for the market and investor availability.  Equity crowdfunding is also a great way to prepare for later rounds of funding.   Continue reading

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7 Steps to Public Speaking Success

Public speaking is a great way to build and maintain your professional profile. Public speaking is how you can share your ideas, stand out from the crowd, get visibility in your sector and establish thought leadership. Continue reading

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Five Myths About Public Relations

Public Relations builds your company’s reputation.  Consumers invest in, join, support and buy from companies they believe meet their needs better than their competitors. The digital age has opened new opportunities to reach audiences and gain competitive advantage, so if you’re thinking about giving your business a boost with public relations you need to understand what it can do for you. Continue reading

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10 Top Tips – Annual Report As Corporate Communications Tool

A company’s Annual Report is a financial document prepared for investors and shareholders and can be a huge marketing opportunity to make an emotional connection with your target audience. Annual Reports are important documents that not only tell the story of the performance of the business but they can also be used as a valuable corporate communications document. Continue reading

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Newsjacking As A PR Tactic

newsjackingAs a tactic newsjacking is simply the name given to the activity undertaken by PRs whereby we monitor the external news agenda to spot coverage opportunities and inject our own angle into a news story. Otherwise known as riding the media wave.  A successful newsjack will see a brand mentioned in a topical newsworthy article directed at their target audience. Continue reading

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The Rise of Corporate Communications

corporate-communication-250x250Corporate Communications can have many different platforms including internal and external functions. Internal functions of corporate PR can range from employee social media, such as a blog, to an internal newsletter highlighting employee affairs. External PR for corporations can be vaster and include numerous messages to various publics. This also includes CSR (Corporate Social Responsibility), which is just one of the ways corporations exercise public relations. Another, and more publicised function of PR in corporations, is crisis communications. Continue reading

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It’s Good To Talk!

arthur-empathyThe PR industry globally needs to do more to tackle the issues of stress and mental ill health in the workplace.

I read with interest my Australian colleague Nicky James’ article on burn-out and stress in the PR industry. Considering Public Relations ranked as the sixth most stressful job in 2016, it seems the profession is remarkably bad at talking about mental health. Continue reading

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Building Your Personal Brand on LinkedIn

LinkedIn Personal Brand

Image Source: Prowly Magazine

Personal branding is the practice of people marketing themselves and their careers as brands. The personal branding concept suggests that success comes from self-packaging. Building your personal brand takes patience and is time-consuming. As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. Continue reading

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Briefing Your PR Agency

WewantyouBriefing your agency is a critical part of any campaign: the better the brief, the better the work the agency delivers. So why then do clients fail to write great briefs? Poor briefs are one of the most common reasons for campaigns failing to deliver the desired results: four out of five clients and agencies agree that it’s difficult to produce good creative work without a good brief. Additionally, it shouldn’t be forgotten that good briefs lead to better, more effective and measurable work, as well as saving time and money, and finally resulting in fairer remuneration because defining clear business objectives and campaign success criteria makes it easier to judge whether the campaign achieved its goals. Continue reading

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Find Your Tribe

VibeFor most of human history, culture was built on proximity. We spent time with people who lived like us, looked like us and talked like us – quite literally, we were made up tribes. Which must have made the jobs of early marketers much easier. All you had to do was carve a hieroglyph into the biggest rock on the block or post a flyer in the neighbourhood or tell the town gossip, and word would spread to the only people you really needed to reach – the people around you. Continue reading

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